Brand Froundry

Objective:

Create a bold and memorable brand for a weekly podcast discussing small business issues.

Articulation:

Business doesn't have to be boring, but the information has to be solid and reliable. The challenge with Business Voice Radio, as with many start-ups, was to create a credible brand that would still be a reflection of their personality. By developing a logo with a somewhat "retro" feel to it, we accomplished the credibility factor. Using a balance of bright orange and dark blue, we were able to communicate the reliable business advice as well as the upbeat format. Put it all together with some supporting imagery - mission accomplished.